This week we’re bringing you one of the best voices in the business for selling what esports has to offer to big business. Nicola Piggott is the co-founder of Story Mob, an esports communications consultancy that works closely with some of the biggest teams and brands in the industry. Team Liquid, G2, Splyce, Kinguin, Riot Games and many more.
Over at IEM I caught up with two of the Aussie casters covering all the action from the Starcraft stage. Usually we only ever get one of these great Australians calling on the world stage at a time, so it was special to be able to catch both Jared ‘PiG’ Krenzel and Leigh ‘Maynarde’ Mandalov behind the scenes on the other side of the world.
This week I’ve got two of the members of the Fnatic Rainbow Six team – team captain Etienne ‘Magnet’ Rousseau, and coach/manager Jayden ‘Dizzle’ Saunders.
I sit down with two of the key brains behind Rainbow Six Siege and its smart and steady rise toward the top tier of global esports. Esports Director François-Xavier Dénièle and Brand Director Alexandre Remy. We talk about the road so far, the moves to open up their ecosystem to more third-party tournament partners, and their ambitions for the year ahead (and beyond).
The latest Esports Moment is a chat with Order General Manager Jake ‘Spawn’ Tiberi and Order Chairman Adrian Giles. From founding the org to the future of the industry, we cover a lot of ground in this latest episode.
Every week, every month, there’s yet another sign that now is the time when esports levels up and shows the wider world why it’s time to take notice. This new show – The Esports Moment – will talk to people who have had a big hand in the esports journey so far, and those who are shaping its future.