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Adobe x Christian Cowan Primrose dress hits the catwalk

Seamus Byrne
Seamus Byrne
— 1 min read

Fun tech fashion:

At NYC Fashion Week, Christian Cowan and the Adobe Research Team achieved the remarkable: the Adobe x Christian Cowan Dress Powered by Primrose Technology, the first-ever complete garment of its kind.
In two months, the dress went from concept to a wearable, electronically reconfigurable garment that raises the bar on the potential for sustainability and customization in fashion giving designers the ability to create multiple iterations of a singular garment and a deeper level of collaboration between designer and customer when it comes to custom designs.
Close up on the Primrose Technology circuitry being applied to a dress.
"Is it blue and white or yellow and gold?"
AdobeArt & Culture
Seamus Byrne

Seamus Byrne Twitter

Founder and Head of Content at Byteside. Brings two decades of experience covering tech, digital culture, and their impacts on society.

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