Skip to content

Of course you've been waiting for Facebook ads inside your VR, right?

Engagement vampire Facebook is ready to thrust floating ad units into your enraptured eyeballs inside the solitude of virtual reality.

Seamus Byrne
Seamus Byrne
— 1 min read
Of course you've been waiting for Facebook ads inside your VR, right?

Internet advertising machine Facebook is ready to turn the serenity and solitude of virtual reality into a new space to thrust floating advertising units into your enraptured eyeballs, with news it is starting to test advertising inside Oculus headsets.

Naturally, the company says it is a “small” test and is all about unlocking new business models for the platform and for the game developers who produce VR experiences.

I’m sure the advertising units won’t be too awful… at the start… Facebook also says it won’t use information from within your VR experience to target ads toward you.

Again… that’s a “during this test” statement, not a “never” statement.

Facebook is a business built on pushing deeply targeted ads into your deeply engaged eyeballs. What better place to send ads than into the most engaged, focused space of all – virtual reality!

I'll stick with my HTC Vive, thanks.

BusinessGamesTechnologyFacebook
Seamus Byrne

Seamus Byrne

Founder and Head of Content at Byteside. Brings two decades of experience covering tech, digital culture, and their impacts on society.

Related Posts

Alienware 34-inch QD-OLED monitor is an ultrawide dream

The AW3425DW is fast, vibrant and hits the right notes for PC gaming gorgeousness at an impressive price.

The monitor shown at an angle facing toward the slight left. It shows the slight curve and the nice simple base. White background. Racing game Assetto Corsa Evo is on screen.

Accountable for every sloppy word

One cool trick to stop the word slop? Demand transparency when AI errors appear in documents that were meant to be written for people.

A stack of reports left of centre on a black table. Viewed low to table with stack rising out of top of frame. There are sticky tabs in various colours poking out of pages.

It's hard to stay positive about the benefits of technology

As tech becomes a pure subscription play, why do users seem to become the biggest losers? And is there room for nuanced debate at the big events?

Two men sit in a forest. On the left, Andor looks with curiosity toward Nemik on the right. Nemik smiles as he holds up a notebook and an 'old' navigation device.