Skip to content

Twitter exploring Tweetdeck subscription model and other paid content

Would you pay to use Twitter? The bird app company is testing subscription models and a Patreon-styled premium content access feature.

Chris Button
Chris Button
2 min read
Twitter exploring Tweetdeck subscription model and other paid content

That blasted bird app we can't stay away from is once again thinking about how to make money beyond advertising.

A new report from Bloomberg sheds light onto internal discussions happening at Twitter, with research looking into potential premium content streams that people might pay for, such as an ad-free experience.

Other ideas include a subscription model for Tweetdeck, the free desktop version of Twitter capable of displaying multiple feeds at once, and opening up the ability to pay to access users for exclusive content — similar to how you pay to access paywall-gated content on Patreon or OnlyFans.

Twitter has had a mixed bag of recent ideas, with the aptly-named Fleets feature a ghost town weeks after launching, while taking action against misinformation was a refreshing change from the typically hands-off approach social media companies favour.

Bloomberg's report elaborates that one subscription model Twitter is exploring is known internally as "Rogue One".

If this project bears any resemblance to the Star Wars film of the same name, then surely it means everyone involved is going to die en route to a bygone conclusion, which doesn't exactly bode well for anyone.

Twitter users frequently lament the lack of an edit function, but another potential premium offering could cure what ails them: an "undo send" function. It's not clear how this would differ to simply deleting a tweet — your guess is as good as mine.

In a statement to Bloomberg, Bruce Falck, Twitter's head of revenue products, said discussions are still in their infancy.

"Increasing revenue durability is our top company objective," Falck said. "While we’re excited about this potential, it’s important to note we are still in very early exploration and we do not expect any meaningful revenue attributable to these opportunities in 2021."

Although ideas about monetising social media have done the rounds for years, Twitter might take it more seriously than most, considering its advertising revenue is lower than competitors.

Another significant point of contention would be the price for such product offerings. It would make sense if the premium access to creators' content was set at a user level, but how much would you be willing to pay for Tweetdeck after years of using it for free?

We'll keep an eye on this as it develops. In the meantime, continue to doomscroll for free while you can.

MediaBusinessTechnology

Chris Button

Chris is an award-nominated writer based in Adelaide who specialises in covering video games and technology. He loves Donkey Kong Country, sport, and cats. The Last Jedi is the best one, no questions


Related Posts

Paleblue lets you keep traditional batteries charged on the go

Just when you thought traditional batteries were dead, here comes Paleblue with a full range of classic cells that recharge over USB.

Four AA batteries being charged on USB via a laptop USB port.

Jabra gear converges on a hybrid work audio sweet spot

Not every business accessory maker is getting this hybrid work era right, but it's great to see Jabra is adapting its line up very nicely to the new era.

Jabra Speak2 75 Bluetooth speakerphone sitting on a table next to a laptop

Sennheiser Accentum Plus headphones pack big sound and big energy

The new Sennheiser ACCENTUM Plus wireless headphones have just landed, with an aim to offer the great sound you expect from the classic audio brand along with great battery life. A combo of 50 hours of battery on a full charge plus 5 hours of playtime from just 10 minutes