Creating AR with Simone Clow (Virtual Immersive)

We’ve talked virtual and augmented reality a few times over recent times. I guess it’s on my list of things that are not all that overrated, but perhaps misunderstood. So today we’re talking to a VR practitioner about how they’re working in augmented reality and putting it in the real world with some help from smartphones and even 5G tech.

Simone Clow is the CEO of Virtual Immersive, a company that produces a lot of commercial VR and AR content for companies to create cool experiences on phones or in stores and at special events.

Simone came to the immersive tech industry from a long career in visual effects production for film and TV, and co-founded Virtual Immersive in 2017. She’s got lots of interesting thoughts on where we’re at now and where things might go next and the potential for 5G at offloading a lot of the heavy lifting to make our VR and AR gear more comfortable to use.

Seamus runs Byteside. You may also have spotted his words at the Australian Financial Review, the ABC, Junkee, Gamespot, The Esports Observer, CNET, Gizmodo and a few other spots over the years. He's very happy that he gets to nerd out for a living.

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